Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust
نویسندگان
چکیده
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential and brand trust in Naboks Bogor brand. The method reseach used quantitative with 200 respondents. data analysis technique a descriptive analysis, Structural equation modeling (SEM) test (Analysis Moment (AMOS)). results prove that has positive significant effect marketing. Social impact trust. Brand intention. In contrast, insignificant Keywords: trust, marketing, intention, media,
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ژورنال
عنوان ژورنال: Jurnal Aplikasi Bisnis dan Manajemen
سال: 2023
ISSN: ['2460-7819', '2528-5149']
DOI: https://doi.org/10.17358/jabm.9.2.658